About MITA

The Story

MITA AI LTD is a registered business in UK. "MITA" is the legal brand of MITA AI LIMITED. MITA was founded in 2019 and is based in The University of Nottingham innovation park. We have made ourselves a name for selling products that are chosen for their distinctive quality of design and craftsmanship. We are working with artisans, textile mills, knitwear companies and makers across the UK and Asia. We produce specialized clothing which is minimal, comfortable and wearable for strong individuality. We are passionate and inspired by the pieces we sell and hope you will be too.

We recently created MITA Mask, our own brand, through which we channel all the expertise we have gained as pioneering in independent fashion retail. Our surgical face mask and face coverings which is minimal, comfortable and wearable during COVID-19 pandemic. We are also designing & producing more fashion oriented face coverings.

We work with British designers, European artisans & makers across the world. Our curation manifests our unique point of view on modern and creative wear.


Our fashion is unique & distinctly different. Our styling - that we present to you across our newsletters & social channels - will inspire you to wear our garments more, but differently.

Our intention is to present pieces that can be worn for a very long time, season after season. This reflects in our choice of fabrics, production processes, packaging, and more.

Always ahead of the curve, we are curating and - through MITA - designing pieces that are both directional and, yet, completely wearable.

In our selection process, we make sure that we only choose the best quality fabrics that will accompany you for a long time, and will still look great after many wears.